Wednesday, August 19, 2026
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Ann Summers’ CEO, Jacqueline Gold, Passes Away at 62 After Courageous Battle Against Breast Cancer: A Tribute to Her Inspiring Leadership and Legacy in Business

Her sister, Vanessa Gold, led the tribute in breaking the news to followers of Jacqueline Gold calling her a “Trailblazer, a Visionary and the most incredible woman”.

Jacqueline Gold was a remarkable woman who devoted her life to building the Ann Summers brand into a household name. Her recent passing has left a void in the business world, but her legacy of innovation, perseverance and trailblazing leadership will continue to inspire generations of businesswomen.

Gold’s journey with Ann Summers began in 1979 when she joined the company as a general manager. At the time, Ann Summers was a struggling business selling lingerie and sex toys in a dingy, male-dominated industry. However, Gold saw an opportunity to transform the business and create a brand that catered to women’s needs and desires.

Jacqueline Gold, empowered women in the bedroom and the boardroom!

Gold’s vision was to make Ann Summers a safe and welcoming space where women could shop for lingerie and other intimate products without feeling ashamed or embarrassed. She introduced the concept of the party plan, which allowed women to host parties in their homes and shop for products in a fun, social, and private setting. This idea was revolutionary and proved to be a game-changer for the brand.

Under Gold’s leadership, Ann Summers went from strength to strength, with the party plan becoming one of the most successful direct sales strategies in the UK. The company also expanded into new markets, including swimwear, sportswear, and adult novelties, and opened 80 high-street stores across the country.

Throughout her career, Gold faced many challenges, including legal battles and social stigma. However, she never wavered in her commitment to promoting sexual empowerment and liberation for women. She was a vocal advocate for women’s rights and was a strong supporter of various charities, including breast cancer research and anti-domestic violence initiatives.

Gold’s legacy is not only the success of Ann Summers but also her dedication to breaking down barriers for women in business and society. She inspired countless women to pursue their dreams and achieve success on their own terms. Her contribution to the retail industry and women’s empowerment will be remembered and celebrated for years to come.

Jacqueline did appear on the Lorraine show where she spoke about her fight against Breast Cancer and how she had created a community around women discussing their stories of how it affects their sex life after diagnosis and treatment.

We want to leave you with these words from Jacqueline Gold herself of her journey in business.

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